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Euro RSCG Tatham is acquiring McConnaughy Stein Schmidt Brown, and its creative director, Jim Schmidt, will succeed Tatham's former chief creative officer, Bob Welke.

McDonald's Corp. will release a spot Sept. 13 for its "Taste Trials" promotion. The promo features an instant win game that includes a $1 million prize.

Copyright September 2000, Crain Communications Inc.

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