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ConAgra has pledged to spend an estimated $20 million against the Healthy Choice line, nearly double the $11 million in measured media in 1999, according to Competitive Media Reporting. The effort, part of an overall revitalization of its Healthy Choice portfolio, kicks off with a TV campaign this month from Grey Worldwide, New York.

Willy Wonka Candy Factory in November will launch Nerds Rope, a gummy rope coated with Nerds candies. The Nestle USA unit will support the extension with an extensive TV campaign from Dailey & Associates, West Hollywood, Calif.

Volkswagen France to MediaCom, Paris, from Carat 2010 for its its $115 million French media buying acount.

National Peanut Board to Ogilvy & Mather, Atlanta, to develop the first ad campaign promoting peanut usage in the U.S. The $10 million campaign is expected to debut in late fall.

Dan Rubin, 48, to the new post of VP-new business development, Gruner & Jahr USA Publishing, New York, from president of retail sales and marketing, Time Inc. Also: Peg Farrell, 51, to the long-vacant position of publisher of Family Circle, from VP-publisher of Hearst Magazines' Country Living..

Donna Salvatore, 47, to CEO of Starcom MediaVest Group's MediaVest USA, New York, from president-U.S. broadcast, succeeding Kevin Malloy, currently exec VP-international, who held the CEO post on an interim basis.

Copyright September 2000, Crain Communications Inc.

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