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Kirin Brewery of America awarded Open Minds, Laguna Beach, Calif., its Kirin Lager, Kirin Ichiban and Kirin Light brands. Houston Helm, Los Angeles, previously handled.

XFL, a new U.S. football league, has inked a five-year deal with Quaker Oats Co.'s Gatorade, making the brand its official sports drink. Terms of the deal weren't disclosed.

Hal Shoup, 70, in March will retire as exec VP of the American Association of Advertising Agencies, Washington, where he has been a lobbyist since 1989.

Copyright September 2000, Crain Communications Inc.

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