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Forbes the week of Oct. 2 launches a print and TV ad campaign based around the tagline ''Never settle.'' The new effort is from Merkley Newman Harty, New York.

Rubio's Baja Grill, a chain of 114 casual dining restaurants in California, Arizona and Colorado, is looking for an agency for its less than $4 million account, previously handled in-house. Select Resource International, West Hollywood, Calif., is the consultant.

Mattel sold its money-losing softwear unit Learning Co. to the Gores Technology Group for no immediate payment up front, but rights to a share of future profits.

Copyright September 2000, Crain Communications Inc.

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