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General Motors Corp.'s Chevrolet Division launched an estimated $25 million ad campaign for its Silverado Heavy-Duty pickup truck Oct. 21 during the World Series broadcast on Fox. Campbell-Ewald, Warren, Mich., handles.

Ashland Inc. breaks a new corporate branding program featuring a new logo on Oct. 24 with a spread ad in The Wall Street Journal. Spending for the campaign, from Northlich, Cincinnati, was not disclosed.

Whitman Hobbs, 81, a longtime senior executive and creative director at Batton, Barton, Durstein & Osborn and later Benton & Bowles, died Oct. 8 of heart failure. Mr. Hobbs wrote bylined pieces for Advertising Age in the late 1950s and early '60s.

DirecTV on Oct. 24 breaks the first branding ads from its recently tapped ad agency of record Deutsch, Playa del Rey, Calif.

Walt Connelly, 42, to the new position of exec VP-executive creative director working on the Microsoft Corp. account at McCann-Erickson Worldwide, San Francisco, from creative director on Intel Corp. consumer advertising at Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.

John Griffin to the new position of exec VP-chief operating officer at Hearst Magazines International; Mr. Griffin resigned as president of Rodale Inc.'s magazine division in January.

J. Walter Thompson USA, New York, which won the $100 million global Sun Microsystems account with Tonic 360, is close to finalizing a deal to acquire the interactive agency, with the new shop expected to be named Tonic [email protected] JWT.

Copyright October 2000, Crain Communications Inc.

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