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Falcon Waterfree Technologies, Zurich and Los Angeles, tapped Wong-Doody, Los Angeles, as its first agency. The company makes a water-free urinal system for airports, stadiums and other large facilities. The business-to-business account is valued at $3 million to $4 million.

Ibero American Media Partners will acquire struggling Latin American Web portal El Sitio. Ibero American is a joint venture between U.S. investment company Hicks, Muse, Tate & Furst and Venezuelan conglomerate Cisneros Group of Cos. Ibero American will merge its holdings with El Sitio to create a new company, Claxson Interactive Group.

Copyright November 2000, Crain Communications Inc.

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