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The Horah Group, New York, a direct mail production company, has opened a direct marketing subsidiary, Horah Direct. Harry Kraus, former direct marketing partner at Earle Palmer Brown, New York, will head the new company, which will provide strategic, creative, media and production services.

San Francisco 49ers quarterback Steve Young has been hired as the corporate spokesman and anchor for the new iMall Sports Center.

Copyright September 1997, Crain Communications Inc.

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