DDB Needham Worldwide's Communications Branding Group, New York, has been awarded ivillage's $6 to $8 million consumer advertising account. DDB Needham will serve as agency of record for iVillage.
Dentsu, Tokyo, and Fujisankei Communications Group launched a worldwide cybermall merging interactive media content and shopping. The site was created under the auspices of the Fujisankei Electronic Commerce Experiment Council and is supported by advertising, subscription fees and merchandise sales.
Copyright October 1997, Crain Communications Inc.