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Planet Direct, a Boston-based local and national news service, named K2 Design, New York, as it agency of record. K2 will create an online marketing campaign for Planet Direct's national campaign, which includes banners, media and negotiating distribution deals with other Web sites.

Saab debuted it new Web site Oct. 9, which is in keeping with the theme of its ad campaign from Martin Agency, Richmond, Va. The site was designed by Web developer Proxicom and includes new features, such as a history of the car, Saab club information from around the world, pictures of owners and an expanded product information area.

Cox Interactive Media selected Yesawich, Pepperdine & Brown, Orlando, Fla., to handle advertising and public relations for its new Web site The site addresses local community issues.

Hickory Farms has redesigned its site and expanded on to America Online (keyword:hickory). At least 100 more products will be added this fall to the e-commerce site including fully cooked Thanksgiving feasts, fresh Comice pears and new Tailgating baskets.

New york online marketer Yoyodyne said it will be devoting more than $1 million to online advertising in its new three-prong media plan with cash, barter and bounty deals. Yoyodyne is also launching a new product line of multisponsor promotions, kicking off with the EZSpree shopping sweepstakes.

Copyright October 1997, Crain Communications Inc.

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