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ESPN and Bud Light are sponsoring a new offline college basketball contest that drives traffic to the online ESPN SportsZone site TV promotional spots now airing instruct viewers to go to the online site to enter the contestby guessing the scores of college games. The winner gets a free road trip built around Conference Championship week, March 5-8.

Microsoft has added a new Ski the West feature to its Web site that includes slope reports, famous faces, ski bargains, off-slope fun and ski news.

Gottschalks, a Fresno, Calif., department store, announced it was relaunching its Web site. The site will include financial news, customer service information, bridal registry and online shopping.

Copyright December 1997, Crain Communications Inc.

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