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Interactive promotions company NetStakes, New York, has changed its name to Webstakes. NetStakes had been using the brand name Webstakes as its url and for custom promotions and services.

24/7 Media hired Stephen McCoy as VP-sponsorships and syndication; and Leslie Howard as VP-marketing director. Mr. McCoy was most recently director of marketing for News America Digital Publishing and Ms. Howard was VP, measurement and analysis at K2 Design.

Neural Applications Corp. plans to customize its intelligent online ad targeting solution as an exclusive plug-in to the new Microsoft Site Server version 3.0, which will include an ad server for management, scheduling and serving.

Copyright March 1998, Crain Communications Inc.

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