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Perceptual Systems, New York, today releases ActiveAd Agent, software for managing online media buying.

Yoyodyne launches EZVenture, a sweepstakes aimed at small- and home-office business owners. Sponsored by Lycos and printing company Okidata, the contest offers a $100,000 grand prize to be invested in the winner's company.

Imgis has created a strategic partnership with European online advertising provider Euroserve Media GmbH to provide local ad serving in Europe.

German-based interactive agency Pixelpark opened a New York office this week to help international and U.S. clients forge global businesses. Pixelpark, a partner of Bertelsmann AG, will specialize in e-commerce and e-business solutions with a strong technology focus. Current Pixelpark clients include Deutsch Telekom, Siemens, Bayer and Adidas.

German TV producers RTL Television unveiled a new English-language Web site where users can view real-time clips from such hits as Medicopter 117 and Alarm for Cobra 11--The Autobahn Patrol.

Copyright April 1998, Crain Communications Inc.

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