Software company Micrografx, Richardson, Texas, named Think New Ideas, New York to handle its global marketing program, both on the Internet and through traditional media. A budget was not disclosed.
Dentsu USA and its Santa Monica, Calif., agency, Colby Effler & Partners, have joined the Advanced Television Enhancement Forum, a group working to standardize interactive TV programming. The agency said it will produce commercials for some of its clients next year using HTML technology. Other members of the group include CNN, Warner Bros., Microsoft Corp. and Intel Corp.
BabyCenter has raised $10 million in venture capital financing from Intel Corp., Bessemer Venture Partners and Trinity Ventures to help expand e-commerce and build a new online baby store. The store is slated to launch later this month.
Fox Sports Online debuted the "Pat Summerall Show," an online radio sports show airing Tuesdays at 1 p.m. (EST) featuring weekly guests including athletes, team owners and coaches. Fox Sports also named Danny Greenberg to VP. Mr. Greenberg was most recently exec producer at CNN/SI Interactive.
US Web has signed several new clients, including 20th Century Fox, Jenny Craig, Motion Picture Association, Ocean Spray and Remerica Real Estate Corp. The projects range from strategic consulting to building back-end architecture to design.
Times Mirror Interzines, which recently relaunched Snowboarding Online and SkiNet and introduced Skateboarding online, has signed new advertisers for the site, including Chevy S-10, Nintendo, Honda Passport, Burton Snowboards, Morrow Snowboards, Tecnica, K2 Skis and Snowboards and Snowboard.
OnRadio has signed a deal with Amazon.com where the online retailer will sell music through OnRadio's network of 550 radio station Web sites. Amazon.com also will have exclusive rights to sponsor the playlists on radio station sites.
Lycos is tapping The Boston Globe's Boston.com site for new entertainment and local information. Lycos will be the exclusive search provider on Boston.com.
Copyright October 1998, Crain Communications Inc.