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Hertz Corp. signed a two-year exclusive car rental sponsorship agreement with Hertz and iVillage will create co-branded areas for iVillage's Travel Channel and other channels. The promotion includes a driving vacation section with tips, as well as information on Hertz's services and discounts for iVillage members.

Lucy Wohltman to national associate publisher, a new post at PC Computing, San Francisco, from associate publisher/West Coast. Ms. Wohltman joined the Ziff-Davis magazine at its launch in 1988.

Zip2 Corp., Mountain View, Calif., rolled out a program to help local newspapers increase their online advertising. Called Internet Start, the program aims at helping local newspaper advertisers establish an online presence.

Game company Psygnosis, San Francisco, named Mediasmith, San Francisco, to handle print and online advertising for a $5 million ad campaign. will co-sponsor awards content on E! Online through January 2000 in a deal announced Feb. 3. Award shows include Oscar, Grammy and Emmy coverage.

Copyright February 1999, Crain Communications Inc.

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