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Car culture site named Cairn G. Cross VP-finance. Mr. Cross was formerly chief financial officer at Otter Creek Industries, Middlebury, Vt.

Mentum Corp., Hartford, Conn., is set to launch a financial-planning service site partnering with interactive agency and consultancy Siegel & Gale, New York. Siegel & Gale will provide marketing services for the site and take an equity investment in Mentum Group.

Copyright March 1999, Crain Communications Inc.

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