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J. Walter Thompson, New York, has named Doug Jaeger, 23, associate creative director of JWT Digital Communications. Mr. Jaeger joins JWT Digital from K2 Designs, New York, where he served as senior art director. Prior to K2, Mr. Jaeger worked at

Executive recruiter LAI Worldwide launched its midlevel recruiting service online. The online assessment won't replace personal contact, but rather help supply recruiters with background information on a job candidate, which they can share with clients. has joined America Online's AOL Rewards program, which is run by Digital Marketing Services. Under the terms of the deal, will be exclusive bookseller for AOL Rewards.

Interactive design and Web developer 12 Point Rule (, New York, has formed an alliance with 52mm (, a design studio specializing in new media. The partnership expands 12 Points' staff of designers.

E-commerce software developer Intershop Communications has linked with digital payment service provider CyberCash to launch ONESTOP Merchant Community Builder. The service includes Intershop 3 ePages software and the CyberCash CashRegister payment service.

Copyright April 1999, Crain Communications Inc.

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