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Lycos is expected to announce that it has switched from Engage Technologies' Accipiter ad-serving technology to DoubleClick's DART ad-serving technology. DoubleClick and Lycos executives declined comment on the potential switch. CMGI owns most of CMGI an nearly 20% of Lycos.

Unilever, which has aggressively expanded its U.S. Web offerings through deals with America Online and others, is pushing the Web worldwide. "Our [global] interactive spending next year will be almost double what it is this year," said Marc de Swaan Arons, director of interactive marketing at Unilever U.S. Unilever promotes more than 50 brands online in North America.

A winsome pair: Just when we thought there were enough Web sites with similar business models, along comes another one--with a familiar name to boot. launches at midmonth, a gaming site with much the same concept and moniker as, which launched last month with CBS Corp. financial backing. won't give away daily cash prizes of $10,000 to surf the Web, which is what offers. But IWin will give visitors who come to the site to play its games virtual tokens with which they can increase their chances in drawings for free vacations, luxury merchandise and other prizes.

Copyright November 1999, Crain Communications Inc.

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