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BellSouth Telecommunications, Atlanta, is reviewing its estimated $45 million advertising account for local and some long distance services to consumers and business; incumbent Tucker Wayne/Luckie is taking part. The agency also handles BellSouth's cellular phone and other businesses, estimated at about $30 million, which are not part of the review.

Tropicana Products, Bradenton, Fla., has severed its 10-year relationship with Leo Burnett Co., Chicago, following the agency's appointment to Coca-Cola's Fruitopia drink account. A new agency for the estimated $25 million consolidated account will be chosen from those currently handling Tropicana parent Seagram accounts, including Ogilvy & Mather; Lord, Dentsu & Partners; Wells Rich Greene BDDP; Grey Advertising; and TBWA, all New York.

Sega of America last week consolidated its estimated $70 million media buying account at McCann-Erickson Worldwide, San Francisco, leaving BBDO, Los Angeles, formerly responsible for broadcast media buying. Goodby, Silverstein & Partners, San Francisco, continues as lead creative agency for Sega, with McCann also handling various Sega broadcast and print creative. Print media buying was previously handled by various shops.

Rite Aid Corp., Camp Hill, Pa., to Marc Advertising, Pittsburgh, for the retail drugstore chain's estimated $50 million ad account. Rite Aid had handled advertising in-house.

Chevrolet Dealers of Connecticut, a cooperative association of 34 Chevrolet and Geo dealers, has named J.W. Messner, Pittsburgh, as agency of record for its estimated $3 million account.

Florists Transworld Delivery, Southfield, Mich., has assigned collateral design projects reportedly worth more than $2.5 million to Partners & Simons, Boston. Grey Advertising, New York, is FTD's agency of record.


Rebecca Barna to publishing director, InformationWeek, Manhasset, N.Y., from publisher. Tony Uphoff succeeds Ms. Barna, from associate publisher.

Cheryl Howort Kramer to advertising director, Health, New York, from divisional sales manager, Family Circle.

Suzanne Samour, 32, to marketing director, American Health, New York, from marketing director at Fitness. She succeeds Aija Erglis, who left.

Steve Giannetti to associate publisher, Prevention, Emmaus, Pa., from national advertising director. Also at Prevention: Jack Huber to sales development director from West Coast manager, Los Angeles. Terese Mulvihill succeeds Mr. Huber, from account manager. Bill Petersen to western regional manager from midwestern manager, Chicago. And Tom Morrissy to eastern advertising sales manager from advertising manager, New York.

Ray Stallone to director of publicity, HBO Sports, New York, from director of marketing communications, The Baseball Network.

Delta Air Lines' Sky to Pace Communications, Greensboro, N.C., from Halsey Publishing, Fort Lauderdale, Fla., which had the account for about 15 years and is expected to close its publishing operation.


Ken Segall, 45, to senior partner and creative director on the IBM business at Ogilvy & Mather, New York, from a free-lancer. He's the latest in a series of creative recruits at O&M on the IBM business.

Jean Pool to exec VP-director, North American media buying services, J. Walter Thompson USA, New York, from senior partner, director of local market broadcast.

Larry Geiger to exec VP-account management, Grey Advertising, New York, from senior VP. Also, Peggy Neu to senior VP-account management, from group management supervisor.

Sean Healey to senior VP-group management director, FCB/Leber Katz Partners, New York, from senior VP-group director, Young & Rubicam.

to senior VP-management supervisor, Campbell Mithun Esty, Minneapolis, from senior VP-group director, McCann-Erickson Worldwide, New York.

Jon Leafstedt to VP-retail marketing, specialty footwear, Woolworth Corp., New York, from VP-marketing and sales, Liz Claiborne Inc. (For more people news, see Page 37.)


Procter & Gamble Co. will divest 10 small brands to redirect cash and resources to its core businesses. Four have been announced following contact with prospective buyers, including Bain de Soleil suncare products (at N.W. Ayer & Partners); Fisher Nut (Jordan, McGrath, Case & Taylor) and Dari Creme/Star, Philippine margarine brands P&G plans to sell to San Miguel Co. did Pat ever get this?????

Kellogg Co. is having a hard time keeping up with the high demand for its new Rice Krispies Treats, introduced in March. Kellogg ran an apology ad, from Leo Burnett USA, Chicago, in the June 22 USA Today headlined,"OK. Who took the last one?" All advertising and promotions for the new treats have been pulled until Kellogg can get enough product on store shelves.

MasterCard International has signed on as a title sponsor of the PGA Grand Slam golf tournament, to be held in Kauai, Hawaii, November 7 and 8. MasterCard President/CEO H. Eugene Lockhart said the deal is "part of an integrated global sponsorship and promotions strategy." In the works are a golf-themed cardholder sweepstakes, an ongoing hole in one award program at 10,000 pro shops and an interactive mall tour called "Tour de Golf" that will visit shopping centers in 20 top markets nationwide.

Mutual of Omaha Insurance Co. has a problem with Walt Disney Co.'s new $760 million theme park, which won't be finished for another three years. The name-Disney's Wild Animal Kingdom-is too similar to that of Mutual of Omaha's long-running TV show, "Wild Kingdom." The company is investigating whether Disney's name infringes on its copyright.

The Costa Rica Tourist Board, San Jose, will break a print campaign July 3, from Garnier-BBDO. Themed "Tan your soul," the ads promote the Central American nation as an "eco-tourism" destination, and poke fun at Club Med. "It's 180 degrees from Club Med," claims one color ad, running in Travel Agent and Travel Weekly, and, beginning in August, in Rolling Stone. Accompanying 30- and 60-second TV spots with the same theme broke in early this month on The Discovery Channel.

Warner Bros. announced last week Michael Jordan would star in a live action and animation feature film, "Space Jam," a spin-off of his popular ads for McDonald's, with the Looney Toons characters. The film, to be directed by Joe Pytka, is scheduled for late 1996 release. Details regarding marketing and celebrity cameos have yet to be decided.

First Union Corp., Charlotte, N.C., plans to acquire First Fidelity Bancorp., Newark, N.J., and Philadelphia, for about $5.4 billion in stock, making it the biggest bank merger ever, pending shareholder and regulatory approval. First Union would become the sixth-largest banking company with $123.7 billion in assets. First Union Chairman and CEO Edward Crutchfield Jr. would have those same titles at the merged company.

Federated Department Stores, Cincinnati, will expand its Macy's stores into Washington and Baltimore through the purchase of 11 Woodies stores owned by Woodward & Lothrop and John Wanamaker, Philadelphia. Federated also plans to acquire the Wanamaker store in downtown Philadelphia. Terms were not disclosed.

RJR Nabisco moved its SnackWell's chocolate nonfat yogurt extension into the dairy aisle, supported by a $10 million campaign from FCB/Leber Katz Partners, New York. The campaign will break in mid-July in the East and select Midwest markets-including Chicago and Milwaukee-and run in four-week flights on network TV throughout the year.

Sprint, Deutsche Telekom and France Telecom last week signed an agreement to form a joint strategic alliance to develop seamless, global telecommunications for business and consumer markets all over the world. Pending approval, the parties will provide services such as global international data, voice and video business services for companies of all sizes; and international calling card and other services for travelers.

Levi Strauss & Co., San Francisco, takes to the streets of six cities this summer with alternative music concerts in conjuction with Spin and local radio stations as part of a $35 million attempt to give a younger, sexier feel to its Dockers brand. The campaign, from Foote, Cone & Belding,backs the opening of 150 Dockers Authentics' shops within department stores, as well as the addition to the regular line of new flat-front khakis with a spot TV campaign, tagged "Nice pants."

True North Communications has renamed its Philadelphia office. FCB/Tierney is now Tierney & Partners. President Brian Tierney will report directly to Bruce Mason, chairman and ceo of True North.

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