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Woman's best friend? Pet supply merchants account for less than 1% of impressions on the Web, according to AdRelevance. But among ad-supported sites with the highest concentration of women, the researcher says, pet supplies account for 14.6% of impressions.

Generations on Line this week introduces an Internet program for seniors who are unfamiliar with computers. The free service will be available at senior centers, retirement homes, libraries and some apartment complexes.

Any hot pix in's IPO filing? Not in the version downloadable at Key to its business model: "Our sites contain pictures of beautiful women, some of which contain nudity which is clearly identified."

Copyright January 2000, Crain Communications Inc.

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