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Knowledge Universe's to Kovel/Fuller, Los Angeles, as first agency for the children's Web site's $30 million account. Also, to Kovel, as first agency for its estimated $10 million account.

David Yakir, former president-CEO of MacManus Group's interactive subsidiary Blue Marble, New York, has moved over to Saatchi & Saatchi to head its interactive arm, Darwin Digital, also in New York. He will likely serve as president.

Sen. John McCain (R., Ariz.) said last week he wants to await two early summer Federal Trade Commission reports on privacy before his panel reviews any online privacy legislation.

AltaVista Co. spoofs old-time horror flicks such as "The Incredible Hulk" and "Psycho" in the newest round of branding spots airing during the NCAA March Madness basketball tournament on CBS. Wieden & Kennedy, Portland, Ore., handles.

Copyright March 2000, Crain Communications Inc.

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