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Published on ., an e-tailer of promotional products, breaks a $10 million campaign May 1 from Siegelgale, New York. Print ads run through June in publications such as Forbes, Fortune and Worth., a site that grades Wall Street analysts for investors, launches its first advertising May 1, a $4 million campaign from McCann-Erickson Worldwide, Troy, Mich. Outdoor ads break in New York, followed by outdoor and print ads in more markets.

ITurf (, an online network for teens and young adults, breaks a $5 million campaign May 1, created in-house. Print ads will appear in June issues of Rolling Stone, Seventeen, Spin, Teen People and YM.

Scott Bedbury, former chief marketing officer at Starbucks Coffee Co. and ex-ad chief at Nike, signed on as consultant and "brand architect" at ePods, which this month launches a home Net access device.

CompuBank to McCaffery Ratner Gottlieb & Lane, New York, as first agency of record for the online bank, with spending of $5 million to $10 million.

Copyright May 2000, Crain Communications Inc.

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