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General Mills and Internet applications provider MarketTools formed a new Internet-based consumer research company called InsightTools. General Mills will own 50% of the new company.

Girls teen site Kibu named Riva (Bunny) M. Fensterheim VP-sales. Ms. Fensterheim was formerly VP-advertising for the react Network, which has a youth magazine and Web site. She will be based in New York.

Copyright June 2000, Crain Communications Inc.

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