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America Online and Six Flags Theme Parks have struck a marketing deal under which AOL will be promoted through Six Flags parks, advertising and other offline channels. The companies will offer additional benefits to AOL members, which include ticket giveaways as well as discounts. Six Flags' Web site will be promoted across AOL's brands, which include CompuServe and Digital City. In addition, Six Flags will be integrated into AOL Moviefone's Summer Movie Fun Park as its official theme park sponsor. Six Flags will promote AOL, meanwhile, across its offline marketing channels, which include guidebooks to the various parks. AOL will sponsor certain rides and attractions at the theme parks, and Six Flags will promote AOL's keyword, Six Flags, in Six Flags TV advertising.

NetRatings, which runs the Nielsen/NetRatings Internet measurement service, has joined forces with Yahoo! to build a custom Internet panel for Yahoo! Fusion Marketing programs, the name of Yahoo!'s integrated marketing unit. Yahoo! users who agree to participate in the surveys will be asked their opinions about advertising campaigns running on Yahoo! from marketers or e-commerce partners.

Online ad network and ad-serving company 24/7 Media, New York, named Sarah Escott as U.K. corporate sales manager for its London office. Ms. Escott had been advertising manager of Hello! magazine.

Copyright June 2000, Crain Communications Inc.

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