NewsEdge launches

Published on .

NewsEdge Corp. introduced, a wholly owned subsidiary news Web site that specializes in sending personalized news and information to business people over the Web. It named Ilene Lang--former CEO of Alta Vista Software, a division of the former Digital Equipment Corp.--as president-CEO.

NewsEdge said it would invest significantly in, attempting to expand the site's reach, advertising, sponsorship and e-commerce revenue. Kathleen Greenler, former director of marketing at AltaVista, is VP-marketing at

Copyright July 1999, Crain Communications Inc.

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