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Robert Ayling to chief executive at British Airways, London, in January from group managing director, succeeding Sir Colin Marshall, who will retain the chairman post. ... European Union's Council of Ministers last week proposed a law allowing comparative advertising but prohibiting unfair comparisons. The advertising industry called the proposal vague and contradictory, complaining that it does not clarify advertising rules in specific markets. ... The Big 3 networks' ad revenues rose 4.8% to $1.62 billion in the third quarter, according to an Ernst & Young audit for the Broadcast Cable Financial Management Association. ... Grey Advertising reported net income of $4.4 million for the third quarter, up 31.3%. Revenue rose 16.5% to $174.3 million. For the first nine months of 1995, net income rose 20.3% to $14.1 million, while revenue rose 15.2% to $495.9 million. ... Flowers Industries and the Invus Group last week announced plans to buy Keebler Co.'s cookie and cracker unit from London-based United Biscuits for $500 million. Leo Burnett USA, Chicago, handles Keebler's $30 million ad account, as well as sales promotion for cookies. McCracken Brooks, Minneapolis, handles sales promotion for crackers and reduced-fat cookies.

Copyright November 1995 Crain Communications Inc.

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