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Pharmacia & Upjohn Consumer Products received FDA advisory committee initial approval to take Rogaine Topical Solution for hair regrowth, which had $96 million in U.S. sales in 1994, over-the-counter.

DowBrands has sold its personal care division, including haircare brands Salon Style and Perma Soft, to Electronic Hair Styling. Campbell Mithun Esty, Minneapolis, is expected to continue to handle the estimated $15 million account.

Revlon filed its preliminary prospectus for an initial public offering with the Securities & Exchange Commission late Nov. 17.

Euro Disney's cost-cutting paid off as the company posted its first profit, totaling $23 million for the year ended Sept. 30. Last year's losses were $369 million.

Bernstein-Rein, Kansas City, Mo., which handled Blockbuster Video's $140 million ad account prior to December 1993, is participating in a review on the account, Blockbuster said. The review includes incumbent D'Arcy Masius Benton & Bowles and Young & Rubicam, both New York, and Foote, Cone & Belding and Leo Burnett Co., both Chicago.

Wolfgang Puck Food Co., Santa Monica, Calif., to Deutsch from Kovel/Kresser & Partners for its $5 million account.

Cracker Barrel Old Country Store, Lebanon, Tenn., to Cramer-Krasselt, Chicago, from Buntin Group, Nashville, for the restaurant chain's $10 million account.

Advanced Micro Devices, Sunnyvale, Calif., to Hill, Holliday, Connors, Cosmopulos, Boston, from GSD&M, Austin, Texas, for its $10 million to $12 million ad account.

Ameritech New Media Enterprises, Chicago, to DDB Needham Worldwide to launch the americast package of cable programming.

Doug Morris to chairman-CEO, MCA Music Entertainment Group, Universal City, Calif., from Rising Tide Entertainment. Mr. Morris replaces Al Teller, who resigned because of philosophical differences with management.

Leonard Simons, 91, a long-time Detroit advertising executive and co-founder of Simons Michelson Zieve, Troy, died Nov. 16 in Southfield.

Copyright November 1995 Crain Communications Inc.

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