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(July 11, 2001) -- The National Football League announced a five-year, four-way partnership with Viacom's CBS, America Online and to promote the league online and offline.

The deal includes cross-promotion and marketing with America Online, a subsidiary of AOL Time Warner, and CBS, as well as across Viacom's stable of media properties. In addition, will produce and host NFL.COM for the league.

America Online will become the "Official ISP of the NFL" and will be promoted in NFL games telecast on CBS and on other NFL media and events. The NFL Internet Network will be promoted extensively through the AOL service on its welcome screen and on its various channels and Netscape, ICQ and CompuServe services. AOL also will offer its members NFL content including video clips, contests and sweepstakes.

With CBS, the NFL Internet Network will be promoted on CBS through in-game features, out-of-game media and possibly other Viacom properties. It also will be promoted throughout the CBS site. SportsLine will become the "official online sports partner of the NFL" and will be able to use marks, logos and other league assets in its marketing efforts. SportsLine will be promoted on the NFL sites and club sites and will receive content for use on the site.

In a related deal, America Online and SportsLine announced an extension of their online relationship that provides AOL members and visitors to other America Online brands with sports news, statistics, major event coverage and fantasy games.

Under the terms of the multiyear deal, will continue to appear on the AOL Sports Channel and receive extensive promotion across America Online interactive brands. SportsLine will provide fantasy sports games including NFL products, fantasy games for Major League Baseball, the NBA, the NHL, golf and auto racing, as well as college basketball tournament brackets contests. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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