Nielsen/NetRatings launches Media Alliance Program

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Internet audience measurement service Nielsen/NetRatings launched the Nielsen/NetRatings Media Alliance Program, an initiative that offers media management companies the ability to integrate Nielsen/NetRatings data within their online tools. Media management companies including AdOutlet, Media Market Makers, MediaPlan, OneMediaPlace and Solbright have joined the new program.

Copyright November 2000, Crain Communications Inc.

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