SAO PAULO--Fireworks displays will light the Sao Paulo skyline every night until Aug. 19 in a campaign through Lowe
Loducca, aimed at promoting Brazil's forthcoming version of the Video Music Awards. Each night at 10 p.m, fireworks will light up a giant billboard reminding the public of the video music event to be staged in the city. Fireworks will last between 30 seconds and 2 minutes.
Copyright August 1999, Crain Communications Inc.