Nike plots new ad campaigns

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Nike, Beaverton, Ore., said it will launch new ad campaigns in 1998--at least one each month--supporting its product categories and, in the case of footwear, it will focus on high-end items even though it plans to make upscale offerings less available next year. Early '98 will see the first-ever TV spots for performance apparel, created by Goodby, Silverstein & Partners, San Francisco. Buoyed by an increase in TV assignments from Nike, Goodby opted not to pitch Levi Strauss & Co.'s $90 million account. Nike didn't say where the proposed "I can" brand push, handled by Wieden & Kennedy, Portland, Ore., fits into the mix.

Copyright December 1997, Crain Communications Inc.

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