Nike unveils redesigned site with more products to sell

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Nike today launched its redesigned, expanded Web site. Users will be able to view and buy a wider selection of products as they become available across the fall selling season. Fourteen sports categories will be available. The site includes a store locator as well as a product-finding feature that lets users locate footwear, apparel and equipment within a specified price range in the sports category of their choice. Red Sky Interactive, San Francisco, redesigned the site. Nike launched a test site in March selling a limited selection of products to assess the potential of e-commerce and consumer preferences.

Copyright June 1999, Crain Communications Inc.

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