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STOCKHOLM - Nike is rolling out a Web site ( to support its latest concept, a sportswear collection aimed at European women. Unlike more traditional sites, carries advertising targeted at women and girls, with sports as its primary theme. Created and managed by Stockholm-based Internet marketing company Framfab, the Web site has been launched in English, German, French, Italian and Spanish.

"The site's target audience is independent young women who are very well aware that there are no quick-fix solutions to staying in shape," says Bettina Sherain of Framfab Denmark.

Copyright March 2001, Crain Communications Inc.

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