Nintendo launches $30 mil campaign

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Nintendo of America launches its $30 million fourth-quarter brand campaign this week with four 60-second spots that seek to distinguish its N64 operating system and software product from its main rival, Sony Computer Entertainment's PlayStation. Spots feature young people painted in different colors crowding together to form the marketer's "N" logo. Interspersed are screen shots from N64 games. The tagline: "Get 'N' or get out." Leo Burnett USA, Chicago, handles.

Copyright October 1997, Crain Communications Inc.

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