The commercials, from Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., are due the last week of September as part of an estimated $70 million media buy for the car during the 2002 model year.
The spots continue the prelaunch theme of "the cure for the common car" that is being used in the current two-month print and Internet teaser push that ends with the new commercials. The campaign begins in earnest in October. -- Jean Halliday
Copyright August 2001, Crain Communications Inc.