New Theme Could Appear This Summer

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DETROIT ( -- A new advertising tagline that would replace "Driven" at Nissan North America's Nissan division, Carson, Calif., is expected to be a version of "Shift the future," a line now in use for Nissan in Japan, a spokesman said.

Each Nissan overseas division determines what tag to use as new models are introduced.

The new line for Nissan North America ads could appear with this summer's relaunch of Nissan's Z sports car.

Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles Nissan North America.

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