Nordstrom to break brand ads

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Nordstrom, Seattle, is about to break its first-ever major brand campaign. The retailer's push is themed "Reinvent yourself." Fallon McElligott, Minneapolis, handles the TV, print and outdoor effort. TV commercials break Feb. 21 and will run on network and cable outlets. Print ads will run in March issues of magazines including Elle, Fast Company, Latina and Vanity Fair.

Copyright February 2000, Crain Communications Inc.

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