Nordstrom selects 4 in branding review

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Nordstrom narrowed the list in its review for its first major national branding effort to N.W. Ayer & Partners, New York; Fallon McElligott, Minneapolis; Richards Group, Dallas; and Saatchi & Saatchi Pacific, Torrance, Calif. Spending is estimated at $30 million to $50 million. Select Resources International, West Hollywood, Calif., is the consultant.

Copyright January 1998, Crain Communications Inc.

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