Marketer Brings Back 1961 Christmas Creative

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CINCINNATI ( -- Santa rides again for Norelco after a six-year hiatus as the Royal Philips Electronics unit today brings back a campaign that first aired in 1961.

The new TV ads, with updated music and copy, from Publicis Groupe's D'Arcy Masius Benton & Bowles, New York, feature stop-motion animation of Santa's 1994 ride in a sleigh made from a component of a Norelco electric shaver.

Norelco's Santa TV ads aired seasonally from 1961 to 1996.

Hundreds of calls
Philips has received hundreds of calls over the years from consumers who want Santa back in Norelco ads, said Nina Riley, Norelco's senior marketing director.

Norelco last month launched ads to back a tie-in with the MGM's latest James Bond film, Die Another Day, along with a Bond-esque "Real Men" campaign for its Spectra electric razor.

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