Northern Telecom merger likely to benefit HHCC

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Merging telecommunications equipment marketers Northern Telecom and Bay Networks are said to be likely to consolidate their advertising accounts at Hill, Holliday, Connors, Cosmopulos, Boston, after the deal is complete. The agency currently handles Bay Networks' estimated $15 million to $20 million account. Bozell Worldwide, New York, handles Nortel, which spent $12 million on measured advertising last year. Neither Nortel nor Bay would comment; Hill Holliday officials said no final decision has been made. Separately, Hill Holliday withdrew from the review for the consolidation of Promus Hotel Corp.'s $40 million account, citing the need to concentrate on several new accounts.

Copyright August 1998, Crain Communications Inc.

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