Northlich Advertising to acquire Bridge Agency

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Northlich Advertising will acquire Bridge Agency in a deal that brings together Cincinnati's two largest advertising agencies, with a combined 250 employees and $28 million in revenue. Terms and timing of the deal were not disclosed. Both agencies handle work for Cincinnati-based consumer products giant Procter & Gamble Co. Northlich is agency of record for P&G's away-from-home cleaning business and handles some new product development and interactive work, while Bridge is interactive AOR for several P&G brands. Among other Northlich clients are H.J. Heinz Co.'s StarKist brand and Ashland Inc.

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