Norway's ad, media industries link up via computer

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OSLO -- Norway's leading ad agencies and media companies are clubbing together to launch a new digital computer center for the transmission and distribution of ads and the inter-exchange of marketing information.

The project is being managed by a newly established company, Syncro Media, and is expected to be ready to go online in August.

Heralded as the biggest collaboration between Norway's marketing and advertising sectors to date, Syncro expects to also serve as a communications pipeline for advertising orders and agreements worth around $130m a year.

Norway's 12 largest ad agencies, including McCann Erickson and Publicis FCB, and over 700 national, regional and locally distributed newspapers, trade magazines, commercial radio stations and TV channels are behind the new center.

Syncro's main function will be as a closed and secure means of communication between companies and professionals within these companies in Norway.

Copyright February 1997, Crain Communications Inc.

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