Also noted in Cannes

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To the surprise of many, Bozell, New York, earned more print Lions this year than any other U.S. agency. "We love the fact that people are saying, `Bozell? My God!"' said Tony Granger, the energetic South African who took over as the agency's executive creative director just 18 months ago. "They didn't see us coming." Mr. Granger notes Interpublic Group of Cos.' Bozell has lacked a public image in recent years. Bozell ranked a distant No. 38 in U.S. agencies for 2001 gross income.

The creative department has been trimmed from 130 to 70 in the last year and a half, and roughly half of those who remain were hired by Mr. Granger, many from his days at TBWA/Hunt/Lascaris in Johannesburg. Bozell won two Gold Lions, a Silver and a Bronze in the Press & Poster competition for clients including The New York Times. It also landed five spots on the Film shortlist-more than powerhouses Fallon Worldwide, Minneapolis, and Goodby, Silverstein & Partners, San Francisco.

Piercing the truth: Everyone was obsessed with scam ads at last year's festival, and several ads selected for Gold Lions were thrown out. Last week's winner of the first outdoor Grand Prix, a Leo Burnett poster campaign for the Oslo Piercing parlor (see Work, P. 78), would have stirred deep suspicions. Not this year. "I think it's the biggest piercing studio in Oslo," said Nikolas Studzinski, a press & poster judge and head of art at Saatchi & Saatchi, London. "So it's quite a big client." The piercing giant and others were discreetly checked out to make sure the ads had really run.

But ghosts still have a chance: The London International Advertising Awards show this year will add a fake-ad category. And, a four-month-old Web site started by Brazilian creatives, distributed at Cannes a few copies of the new Ghost magazine, featuring never-run creative ads.

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