Novartis, Pacific Foods launch new line of soy-based products

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Novartis has partnered with Pacific Foods of Oregon to launch a line of soy-based products under the Pacific Life Foods name. Although Pacific Foods has previously marketed an eponymous line of products in natural food stores, the new line of soy and rice milks, broth and cream of tomato soup will be distributed in more mainstream grocery channels, said a Novartis spokeswoman. The products will not initially get national marketing support, as Novartis is taking a "more cautious approach" to entering the booming soy category.

Copyright September 2000, Crain Communications Inc.

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