Novell prepares global ad effort

Published on .

Novell, Provo, Utah, will kick off a $40 million global campaign in North America in January that highlights its expertise in directory-enabled solutions. The effort, via Y&R Advertising, San Francisco, will target the IT audience with print and online advertising, along with one TV spot.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: