Novo selects Dynamic Logic's Adindex for online metrics

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Novo, an Internet marketing consultancy, San Francisco, selected Dynamic Logic, a research company that specializes in measuring the effectiveness of online advertising, to help its clients quantify the branding value of online campaigns. Dynamic Logic's research uses opt-in surveys to determine the brand awareness and attitudes of users, which are then delivered in aggregate reports.

Copyright November 2000, Crain Communications Inc.

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