NYT sets launch for campaign

Published on .

The New York Times Co. set Feb. 2 for the launch of its $20 million TV campaign promoting expanded distribution of its National Edition and targeted editions in New England and Washington markets. The campaign uses the theme "Expect the World" and will debut with three 30-second spots airing on CBS' "60 Minutes." Bozell Worldwide, New York, is the agency.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: