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The Ford Bronco "chase" that kept Americans glued to their TV sets. The charges and countercharges of physical and mental abuse. The O.J. Simpson case last year became the nation's favorite whodunit, and sometimes, the fact that two people had been viciously slain seemed almost an aside to the resulting media circus.

Charges that the former NFL star, sports journalist and product endorser in June killed his ex-wife and a friend overwhelmed every other story to rank as Advertising Age's top Cover Story for 1994. The case was featured on 54 covers, from Time's computer-altered cover (r.) to the tabloids to sports magazines. Ad Age tallies covers of more than 30 of the nation's leading magazines.

"This story was indeed stranger than fiction," one editor said. "It couldn't have been scripted in Hollywood any better."

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