O&M gets 7UP assignment

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Pepsi-Cola International, Purchase, N.Y., has awarded its $15 million international 7UP account to Ogilvy & Mather, New York. The account had been at BBDO Worldwide, which still handles Pepsi's cola brands throughout the world. O&M now handles all non-cola brands for Pepsi outside the U.S. Internationally, 7UP is a $2 billion brand for Pepsi, with sales in 120 countries. Dr Pepper/Cadbury Beverages owns 7UP in the U.S.

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