O&M, JWT announce 'Alliance'

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Ogilvy & Mather Worldwide and J. Walter Thompson Co. have joined media forces to form a U.S. media-buying partnership. The move was expected (AA, Feb. 17). The new entity, the JWT/O&M Alliance, will have an estimated $2 billion in national TV buying clout. Executives from both agencies will sit on the operating board of the Alliance, but JWT and O&M will each continue to maintain independent broadcast departments.

Copyright April 1997, Crain Communications Inc.

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