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NEW YORK-The Outdoor Advertising Association of America has named finalists for the 53rd Obie awards. Winners will be honored May 3 at the Macklowe Hotel here.

The finalists are:

Automotive: Posters/bulletins-Hal Riney & Partners for Saturn Corp.; RP Alpha Group, Honda Regional Marketing; Rubin Postaer & Associates, American Honda Motor Corp. Other out-of-home-Chiat/Day for Quaker State Minit-Lube; Goldberg Moser O'Neill, Kia Motors America; Leo Burnett USA, General Motors Corp.

Beverages/consumer products: Posters/bulletins- Goodby, Silverstein & Partners for California Fluid Milk Processor Advisory Board (2); McCann-Erickson Worldwide, Darigold. Other out-of-home-Goodby, Silverstein & Partners for California Fluid Milk Processor Advisory Board; Mueller-Krahn, Mr. Hard Head; TBWA, House of Seagram.

Communications/business/financial: Posters/bulletins-CF2GS for U.S. Bank; Herring Newman, Cellular One of Washington State (2). Other out-of-home-Birdsall Voss & Kloppenburg for Leon Stenz; Chiat/Day, Home Savings of America; Ogilvy & Mather, American Express Co.

Retail: Posters/bulletins-Fitzgerald & Co. for Everything Organized. Lois, Colby for Beverly Center (2). Other out-of-home-Birdsall Voss & Kloppenburg for Shore Lures; DeVito/Verdi, Daffy's (2).

Healthcare: Birdsall Voss & Kloppenburg for Covenant Healthcare; Livingston & Co., Washington Department of Health; William Johnson Advertising, Daniel Freeman Marina Hospital.

Media/entertainment: Posters/bulletins-Hunt Murray for Mosse Hockey; Ingalls, Quinn & Johnson, The Boston Globe; Universal Outdoor, Iowa State University. Other out-of-home-Korey, Kay & Partners for Comedy Central (2); Trahan, Burden & Charles, Maryland Lottery.

Restaurants/fast-food: Posters/bulletins-Ground Zero for Daily Grill Restaurants; Stein Robaire Helm, Wienerschnitzel (2). Other out-of-home-EvansGroup for Brackman Bros. Bagels; Leo Burnett USA, McDonald's Corp; Stein Robaire Helm, Wienerschnitzel.

Travel/recreation: Posters/bulletins-Anderson & Lembke for Combat Inc.; Pagano, Schenk & Kay, Commonwealth Zoological; Phillips-Ramsey, San Diego Zoo. Other out-of-home-Doe-Anderson for Louisville Zoo; Livingston & Co., Alaska Airlines; Coates Agency, Metro Washington Park Zoo.

International English: Posters/bulletins-Harrod & Mirlin for Levi Strauss & Co. (Canada); Maclaren Lintas, Lever Bros. Ltd.; Palmer Jarvis Advertising, McDonald's Restaurants. Other out-of-home- BBDO Canada for Molsen Breweries; Harrod & Mirlin, Levi Strauss & Co. (Canada); Palmer Jarvis, PNE/Playland.

International non-English: Friedmann & Rose for Lederle Centrum Vitamins; Marketel, Nescafe; RTA Publicite, Tropicana.

Public service: Clarity Coverdale Fury for Mothers Against Drunk Driving; Lintas Campbell-Ewald, Michigan Anti-Cruelty Society; Phillips-Ramsey, Elizabeth Taylor AIDS Foundation.

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